Independent retailers react as MUP to increase in Wales from October

The Federation of Independent Retailers (the Fed) has reacted to the news of a 30 per cent lift in the minimum unit price for alcohol that has just been confirmed by the Welsh government. This means the cost of alcohol will rise from 50p to 65p per unit from October 2026. A can of beer currently available for £1 will have a price of £1.30 or more.

Clive Birkby, Fed President in Wales, said: “The Fed has raised no objection to this change which mirrors that in Scotland. In the past, supermarkets have sold alcohol as super cheap loss leading products – something which is damaging to small shops and also to those advocating responsible consumption.

“We have highlighted concerns, though, for how this policy will impact our members who are close to the border with England, given that England does not have MUP. We will continue to monitor the impact of this policy change and what it might do to reduce problem drinking and the health and social impact of that – though we will repeat our call for the Welsh and Westminster governments to provide more information about responsible drinking through better education.”

MUP was introduced in Wales back in 2020. In September 2025, the Fed contributed to the government consultation on this increase, asking for clear communication of the measures for retailers, particularly as MUP does not apply in England.

Announcing the increase, the minister for mental health and wellbeing Sarah Murphy said: “Cheap, high-strength alcohol disproportionately affects hazardous and harmful drinkers. The evidence is clear – minimum unit pricing works. We have taken a decision which will save lives and help protect many people from the harms caused by drinking too much alcohol.”

The Welsh Conservatives have criticised the move because of its impact on consumers through higher prices.